I never understood this ad. They are supposed to be appealing to men. It's like they're saying: "come and smell like this muscular guy's wet crotch. You know the one! You can barely see it because there is so much water rushing though it. Love it. Feel it. Be a man. Do a man. Do this man! And do him now before he has to work out his abs again. And then wear his gay-man crotchy wet scent!"
...never got it.
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