The scatalocalypse has begun

The following video shows people willingly infecting themselves with the brown and nutty fever. This is no laughing matter, there is no stopping this outbreak now. I have feared this day for ten years. This dreaded affliction has become a common and therefore, acceptable form of entertainment. This is only the first phase. After exposure comes mimicry. And the end will come as our wired world slowly turns into the eighth circle of hell. Shipwreck, this is your self fulfilling prophecy. As your name so aptly suggests, you are the bringer of your own misfortune. You may very well be the last one to hold on to the sinking mast but mark my words, you too will drown in a sea of feces.